SEO & Blogging
Creating communications designed not just to inform, but also to drive traffic
Our internal blog was an important tool during our first rebranding effort in 2016. It was an excellent way to communicate with existing customers, prospects, and even our employees.
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This isn't a "sales" blog post, but it's crucial to establish our brand. Plus, it worked well to drive traffic from social media.
Corporate Rebranding
Monitronics blog
In late 2018, we ramped up our guest-blogging efforts to increase our SEO. I wrote this and sprinkled it with keywords and links suggested by our SEO consultants.
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Admittedly, it's rather loose and long, since Google's current algorithm favors posts that are around 1,000 words. (Note: It has the blog owner's name as author.)
Alarm Monitoring (SEO)
The Wired Shopper (guest blog)
I approached our CEO with an idea for him to write a employee-facing blog. We worked together to develop topics, and I was able to successfully ghost-write in his voice.
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It was popular with employees, who liked the idea of hearing directly from the company's leader.
This is another SEO keyword-loaded blog post for a home improvement website. Again, it's a little long, but that's what Google likes for optimum SEO.
Video Camera Placement (SEO)
homedecoridea.com (guest blog)
CEO Blog: Two Examples
Internal CEO blog
Layers of Security (SEO)
fooyoh.com (home improvement blog)
The Five B's
Tips for homeowners who need to be on the lookout for unscrupulous door-to-door security dealers.
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Saving on Your Home Insurance
Most insurance companies offer discounts for home with monitored security, as well as smart-home technology.
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Donations to Agape Center
One of the company's favorite charities is Agape House, a shelter for women and children.
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Thwarted Burglary
This was a fun piece about a shop owner in a small Texas town whose security system stopped a burglary.
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Buyers Want Smart Homes
Monitronics blog
Industry studies are a good source of material, but we have to make sure they're relevant to our audience.
In this case, we're telling them that technology can boost the value of their home, using one of our executives as a subject matter expert.
An external blog asked for a practical overview of home security from a do-it-yourself perspective.
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I think this is a good example of mixing keywords and links in a manner that isn't obvious.
Additional Samples
Monitronics blog