Career Highlights
Communications that make a tangible impact for multiple audiences
OVERVIEW
In addition to writing and editing, my skill set includes:
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Executive interaction: Working with C-level executives on multiple communications and employee initiatives.
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Presentation skills: Classroom trainer, group facilitator and special liaison for Government Relations committee.
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Nonprofit events: On-site communications and member care for conferences and trade shows.
Ultimately, words are just puzzle pieces for your message. You arrange them until they create the picture you want the audience to see.
ACCOMPLISHMENTS
Currently
SEO, B2C, Website, Employee Communication
Writing/Editing
Blogs, Magazines, E-mails, E-newsletters
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Expertise in creating long- and short-form articles, with experience as a professional journalist.
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Editor of three internal-facing magazines, including writing, editing and soliciting guest articles.
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Produced original content for three blogs; also edited SEO blog posts generated by contractors.
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Created and produced e-newsletters and e-mails for demographically segmented audiences.
Internal Comm
Intranets, CEO Communications, Branding
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Worked with CEO to develop employee-facing blog, including ghost-writing blog entries.
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Developed content for three intranets, including building one after previous efforts had failed.
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Created collateral (emails, blog entries, FAQs) to explain branding to employees.
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Created a corporate style guide for outward facing communications (voice/grammar/usage)
B2C Copywriting
Digital/Print ads, Video scripts, Customer E-mails
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Digital and print ads, including Super Bowl program, NHL All-Star program & Love Field kiosk.
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Direct and e-mail pieces including special promotion and customer retention.
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Scripts for YouTube videos promoting company products and services.
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Posts and ads for Facebook and Google Ads, as well as sales material co-branded with Nest.