Content Marketing
Quality content creates long-term value, thought leadership, branding, and SEO
One of my specialties is the study of "disruptive innovation" and its impact on everyday life -- not just home security, but smart-home technology and on Baby Boomers who are just entering their senior years.
Do-It-Yourself Technology
Security Nation (membership magazine)
Staying with the theme of disruptive innovation, "do-it-yourself" technology is changing the nature of home security and smart-home enhancements.
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This guest article for an industry website discusses challenges and opportunities for security companies.
Growing Revenue from DIY
SecurityToday.com
I don't have much of a personal Facebook footprint, but I strongly believe in it as a way to build rapport with an audience, establish a company as a thought leader and attract potential customers.
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Social media isn't among my current responsibilities, but here are some Facebook samples from previous positions.
I have extensive experience creating audience-focused digital content, including website landing pages, e-newsletters and e-mails.
E-Newsletters and E-mails
Social media
Facebook Content
Social Media
Baby Boomers impact every facet of society as they grow older. They hold great potential as prospective customers for the security industry.
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We wanted to present information about our products that was both useful and informative.
Socia Media Infographic
Landing Pages
Various landing pages for sales campaigns
Love Field sales campaign - Kiosk content
A hands-on demo sales kiosk in the terminal at Love Field drove prospects to our site.
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Love Field sales campaign -- Landing page
Any visitors to the home security demo kiosk at Love Field would be directed to this sales page.
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Special video camera offer
Landing page for video camera offer email.
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Video surveillance (informational)
Explaining benefits of indoor and outdoor video.
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