Content Marketing
Quality content creates long-term value, thought leadership, branding, and SEO
One of my specialties is the study of "disruptive innovation" and its impact on everyday life -- not just home security, but smart-home technology and on Baby Boomers who are just entering their senior years.
Do-It-Yourself Technology
Security Nation (membership magazine)
Staying with the theme of disruptive innovation, "do-it-yourself" technology is changing the nature of home security and smart-home enhancements.
This guest article for an industry website discusses challenges and opportunities for security companies.
Growing Revenue from DIY
SecurityToday.com
I don't have much of a personal Facebook footprint, but I strongly believe in it as a way to build rapport with an audience, establish a company as a thought leader and attract potential customers.
Social media isn't among my current responsibilities, but here are some Facebook samples from previous positions.
I have extensive experience creating audience-focused digital content, including website landing pages, e-newsletters and e-mails.
E-Newsletters and E-mails
Social media
Facebook Content
Social Media
Baby Boomers impact every facet of society as they grow older. They hold great potential as prospective customers for the security industry.
We wanted to present information about our products that was both useful and informative.
Socia Media Infographic
Landing Pages
Various landing pages for sales campaigns
Love Field sales campaign - Kiosk content
A hands-on demo sales kiosk in the terminal at Love Field drove prospects to our site.
Love Field sales campaign -- Landing page
Any visitors to the home security demo kiosk at Love Field would be directed to this sales page.
Special video camera offer
Landing page for video camera offer email.
Video surveillance (informational)
Explaining benefits of indoor and outdoor video.